Cold as ice: Wikinews interviews Marymegan Daly on unusual new sea anemone

Filed Under (Uncategorized) by on 05-07-2018

Tuesday, January 21, 2014

In late 2010 a geological expedition to Antarctica drilled through the Ross Ice Shelf so they could send an ROV under it. What they found was unexpected: Sea anemones. In their thousands they were doing what no other species of sea anemone is known to do — they were living in the ice itself.

Discovered by the ANDRILL [Antarctic Drilling] project, the team was so unprepared for biological discoveries they did not have suitable preservatives and the only chemicals available obliterated the creature’s DNA. Nonetheless Marymegan Daly of Ohio State University confirmed the animals were a new species. Named Edwardsiella andrillae after the drilling project that found it, the anemone was finally described in a PLOS ONE paper last month.

ANDRILL lowered their cylindrical camera ROV down a freshly-bored 270m (890ft) hole, enabling it to reach seawater below the ice. The device was merely being tested ahead of its planned mission retrieving data on ocean currents and the sub-ice environment. Instead it found what ANDRILL director Frank Rack of the University of Nebraska–Lincoln, a co-author of the paper describing the find, called the “total serendipity” of “a whole new ecosystem that no one had ever seen before”.

The discovery raises many questions. Burrowing sea anemones worm their way into substrates or use their tentacles to dig, but it’s unclear how E. andrillae enters the hard ice. With only their tentacles protruding into the water from the underneath of the ice shelf questions also revolve around how the animals avoid freezing, how they reproduce, and how they cope with the continuously melting nature of their home. Their diet is also a mystery.

What fascinates me about sea anemones is that they’re able to do things that seem impossible

E. andrillae is an opaque white, with an inner ring of eight tentacles and twelve-to-sixteen tentacles in an outer ring. The ROV’s lights produced an orange glow from the creatures, although this may be produced by their food. It measures 16–20mm (0.6–0.8in) but when fully relaxed can extend to triple that.

Genetic analysis being impossible, Daly turned to dissection of the specimens but could find nothing out of the ordinary. Scientists hope to send a biological mission to explore the area under the massive ice sheet, which is in excess of 600 miles (970km) wide. The cameras also observed worms, fish that swim inverted as if the icy roof was the sea floor, crustaceans and a cylindrical creature that used appendages on its ends to move and to grab hold of the anemones.

NASA is providing funding to aid further research, owing to possible similarities between this icy realm and Europa, a moon of Jupiter. Biological research is planned for 2015. An application for funding to the U.S. National Science Foundation, which funds ANDRILL, is also pending.

The ANDRILL team almost failed to get any samples at all. Designed to examine the seafloor, the ROV had to be inverted to examine the roof of ice. Weather conditions prevented biological sampling equipment being delivered from McMurdo Station, but the scientists retrieved 20–30 anemones by using hot water to stun them before sucking them from their burrows with an improvised device fashioned from a coffee filter and a spare ROV thruster. Preserved on-site in ethanol, they were taken to McMurdo station where some were further preserved with formaldehyde.

((Wikinews)) How did you come to be involved with this discovery?

Marymegan Daly: Frank Rack got in touch after they returned from Antarctica in hopes that I could help with an identification on the anemone.

((Wikinews)) What was your first reaction upon learning there was an undiscovered ecosystem under the ice in the Ross Sea?

MD I was amazed and really excited. I think to say it was unexpected is inaccurate, because it implies that there was a well-founded expectation of something. The technology that Frank and his colleagues are using to explore the ice is so important because, given our lack of data, we have no reasonable expectation of what it should be like, or what it shouldn’t be like.

((Wikinews)) There’s a return trip planned hopefully for 2015, with both biologists and ANDRILL geologists. Are you intending to go there yourself?

MD I would love to. But I am also happy to not go, as long as someone collects more animals on my behalf! What I want to do with the animals requires new material preserved in diverse ways, but it doesn’t require me to be there. Although I am sure that being there would enhance my understanding of the animals and the system in which they live, and would help me formulate more and better questions about the anemones, ship time is expensive, especially in Antarctica, and if there are biologists whose contribution is predicated on being there, they should have priority to be there.

((Wikinews)) These animals are shrouded in mystery. Some of the most intriguing questions are chemical; do they produce some kind of antifreeze, and is that orange glow in the ROV lights their own? Talk us through the difficulties encountered when trying to find answers with the specimens on hand.

MD The samples we have are small in terms of numbers and they are all preserved in formalin (a kind of formaldehyde solution). The formalin is great for preserving structures, but for anemones, it prevents study of DNA or of the chemistry of the body. This means we can’t look at the issue you raise with these animals. What we could do, however, was to study anatomy and figure out what it is, so that when we have samples preserved for studying e.g., the genome, transcriptome, or metabolome, or conduct tests of the fluid in the burrows or in the animals themselves, we can make precise comparisons, and figure out what these animals have or do (metabolically or chemically) that lets them live where they live.
Just knowing a whole lot about a single species isn’t very useful, even if that animal is as special as these clearly are — we need to know what about them is different and thus related to living in this strange way. The only way to get at what’s different is to make comparisons with close relatives. We can start that side of the work now, anticipating having more beasts in the future.
In terms of their glow, I suspect that it’s not theirs — although luminescence is common in anemone relatives, they don’t usually make light themselves. They do make a host of florescent proteins, and these may interact with the light of the ROV to give that gorgeous glow.

((Wikinews)) What analysis did you perform on the specimens and what equipment was used?

MD I used a dissecting scope to look at the animal’s external anatomy and overall body organization (magnification of 60X). I embedded a few of the animals in wax and then cut them into very thin slices using a microtome, mounted the slices on microscope slides, stained the slices to enhance contrast, and then looked at those slides under a compound microscope (that’s how I got the pictures of the muscles etc in the paper). I used that same compound scope to look at squashed bits of tissue to see the stinging capsules (=nematocysts).
I compared the things I saw under the ‘scopes to what had been published on other species in this group. This step seems trivial, but it is really the most important part! By comparing my observations to what my colleagues and predecessors had found, I figured out what group it belongs to, and was able to determine that within that group, it was a new species.

((Wikinews)) It was three years between recovery of specimens and final publication, why did it take so long?

MD You mean, how did we manage to make it all happen so quickly, right? 🙂 It was about two years from when Frank sent me specimens to when we got the paper out. Some of that time was just lost time — I had other projects in the queue that I needed to finish. Once we figured out what it was, we played a lot of manuscript email tag, which can be challenging and time consuming given the differing schedules that folks keep in terms of travel, field work, etc. Manuscript review and processing took about four months.

((Wikinews)) What sort of difficulties were posed by the unorthodox preservatives used, and what additional work might be possible on a specimen with intact DNA?

MD The preservation was not unorthodox — they followed best practices for anatomical preservation. Having DNA-suitable material will let us see whether there are new genes, or genes turned on in different ways and at different times that help explain how these animals burrow into hard ice and then survive in the cold. I am curious about the population structure of the “fields” of anemones — the group to which Edwardsiella andrillae belongs includes many species that reproduce asexually, and it’s possible that the fields are “clones” produced asexually rather than the result of sexual reproduction. DNA is the only way to test this.

((Wikinews)) Do you have any theories about the strategies employed to cope with the harsh environment of burrowing inside an ice shelf?

MD I think there must be some kind of antifreeze produced — the cells in contact with ice would otherwise freeze.

((Wikinews)) How has such an apparently large population of clearly unusual sea anemones, not to mention the other creatures caught on camera, gone undetected for so long?

MD I think this reflects how difficult it is to get under the ice and to collect specimens. That being said, since the paper came out, I have been pointed towards two other reports that are probably records of these species: one from Japanese scientists who looked at footage from cameras attached to seals and one from Americans who dove under ice. In both of these cases, the anemone (if that’s what they saw) was seen at a distance, and no specimens were collected. Without the animals in hand, or the capability of a ROV to get close up for pictures, it is hard to know what has been seen, and lacking a definitive ID, hard to have the finding appropriately indexed or contextualized.

((Wikinews)) Would it be fair to say this suggests there may be other undiscovered species of sea anemone that burrow into hard substrates such as ice?

MD I hope so! What fascinates me about sea anemones is that they’re able to do things that seem impossible given their seemingly limited toolkit. This finding certainly expands the realm of possible.

Irish inflation creeps upwards to 2.4%

Filed Under (Uncategorized) by on 05-07-2018

Saturday, June 11, 2005

The inflation rate in Ireland, as measured by the Central Statistics Office (CSO), edged upwards to hit a five month high in May at 2.4%. This represents a 0.2% rise on the previous month when the rate stood at 2.2%.

The major contributors to the rise were increased transportation, healthcare, and education costs. In April the EU25 average rate of inflation was 2.1%, with Latvia having the highest rate at 7.1% and Sweden the lowest at 0.4%.

Despite the increase in the rate, Irish inflation remains very low – having hit 7% during 2000 and remaining around the 5% until the beginning of 2003. Another major factor easing any worries about the increase is Ireland’s very strong GDP growth – expected to be around 5.5% this year

On an annual basis the cost of footwear and clothing have fallen by 2.7% whilst energy costs have soared by 10.4%. The cost of food, furniture, and communications also fell over the last 12 months.

The Consumer Price Index is made up of over 55,000 prices consisting of 613 headings which cover over 1,000 different items.

Fine Semi Jewels}

Filed Under (Jewellery) by on 05-07-2018

Submitted by: Livio Azevedo

What are Semi Jewels

Semi jewels are ornamental products of higher value jewelry, and less than jewels.

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Brief History of Jewels and Semi Jewels

Early indications registered ornaments use come from Prehistory: Cro-Magnons wore necklaces and bracelets made with stones, teeth and bones.

Already in ancient Egypt, gold was used by the ruling class as a symbol of power. This symbolization of status by the jewelry was so important that the nobles at death were even buried with them. Religiously, the buried jewels serve as bearer bargain to enter paradise.

In Mesopotamia the jewels were often made starting from bright and colorful stones like carnelian, agate, jasper and lapis lazuli. Not only people used them, but the jewels also served as adornment the important statues.

In ancient Rome gold, bronze and pearl were used as brooches. Later they began to use sapphires (from India and Ceylon), emeralds and amber.

In the Byzantine Empire, gold jewelry and precious stones were widely used in religious symbols format (such as crosses). While men were limited to the use of jewelry such as rings, these ornaments were more characteristic in the rich women.

In the modern era the use of jewelry as proof of status and power remained.

In the 40’s were the first handmade jewelry manufacturers: the goldsmiths.

Over time, however, there was a shortage of noble materials. Thus, the Semi Jewels and costume jewelry emerged as an alternative, which even allowed the classes with lower purchasing power have access to the habit of ornamenting the body and clothes.

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About the Author: Livio is a writer, graphic designer and webdesigner. His passions: reading and writing.

semijoiasfinas.tot3000.com

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Questions raised about McCain’s choice of Palin, aides insist “thorough vetting” process

Filed Under (Uncategorized) by on 05-07-2018

Wednesday, September 3, 2008

Various questions have been raised about the choice of Alaska Governor Sarah Palin as Senator John McCain’s choice for Republican vice presidential running mate. There have been doubts over how thoroughly McCain had examined Palin’s background before announcing that he had selected her to be his running mate on August 29. McCain’s advisers insist that Palin was “thoroughly vetted,” a process that would have included a review of all financial and legal records as well as a criminal background check.

Palin is the Republican Party’s first female candidate for Vice President. In 1984, Geraldine Ferraro was Walter Mondale’s running mate on the Democratic Party ticket.

Yesterday, Palin and her husband issued a statement saying that their 17-year-old unmarried daughter Bristol is five months pregnant and that she intends to marry the father of the baby. The statement came after media speculation and internet rumours that Palin’s 4-month-old son, Trig, was in fact her grandson, and that the mother is Bristol.

Senator Barack Obama, McCain’s opponent in the 2008 election, was asked to comment on Palin’s family situation:

“Let me be as clear as possible… I think people’s families are off-limits, and people’s children are especially off-limits. This shouldn’t be part of our politics. It has no relevance to Governor Palin’s performance as governor or her potential performance as a vice president,” said Obama.

Obama further told reporters to “back off these kinds of stories” and noted that he was born to an 18-year-old mother himself. Obama became annoyed when asked about a news report that quoted an unnamed senior McCain campaign aide saying that Obama’s name appears in liberal blogs speculating about Trig’s parentage. “I am offended by that statement… There is no evidence at all that any of this involved us.”

“We don’t go after people’s families; we don’t get them involved in the politics. It’s not appropriate, and it’s not relevant,” Obama added. “Our people were not involved in any way in this, and they will not be. And if I ever thought that there was somebody in my campaign that was involved in something like that, they’d be fired.”

The McCain campaign said that Senator McCain was aware of Bristol Palin’s pregnancy before he asked her mother to join him on the ticket. McCain reportedly did not see the pregnancy as a detriment to Governor Palin’s selection as the vice presidential candidate.

McCain told reporters that he was satisfied with his campaign’s vetting process: “The vetting process was completely thorough and I’m grateful for the results.”

Governor Palin has hired a private lawyer in a legislative ethics investigation in Alaska into whether she abused her power in dismissing the state’s public safety commissioner, Walter Monegan. The investigation is checking into whether Palin dismissed Monegan for his reluctance to fire Palin’s former brother-in-law, Mike Wooten.

There is no sign that Palin’s formal nomination this week at the Republican National Convention was in jeopardy. The controversy adds anxiety to Republicans who are worried that Democrats would use the selection of Palin to question McCain’s judgment. Republicans were quick to note that Palin has “more executive experience” in elected office than does Obama and have gone on the offensive.

McCain’s choice of Palin came as a shock to some, after it was expected that McCain would choose Joe Lieberman, Tim Pawlenty, or Tom Ridge for the vice presidential nomination. McCain had reportedly met Palin only twice before her selection, and had his first face-to-face interview with her on August 28. McCain offered Palin the vice presidential spot just moments after their meeting concluded. The two appeared at a campaign rally event the following morning in Dayton, Ohio.

Apple releases new Magic Trackpad, updated iMacs and Mac Pros

Filed Under (Uncategorized) by on 05-07-2018

Friday, July 30, 2010

On Tuesday, Apple Inc. introduced a new peripheral, the Magic Trackpad, and refreshed its line of iMac and Mac Pro computers, as well as the Apple Cinema Display.

The Magic Trackpad, a multi-touch trackpad for Macintosh computers, allows end users to use certain gestures to control on-screen actions. It supports gestures already seen on the MacBook and MacBook Pro trackpads, as well as the iPhone, iPod Touch, and iPad, such as swiping, tap-to-click, and pinch-to-zoom. However, the Magic Trackpad also supports physical clicking and supports one- and two-button commands. The Magic Trackpad, which is retailed for US$69, connects wirelessly to a computer using Bluetooth technology and has a claimed four months of battery life. At 5.17 inches (13.13 centimetres) long and 5.12 inches (13 centimetres) wide, the glass and aluminium device is slightly larger than Apple’s laptop trackpads.

In addition to the Magic Trackpad, Apple also began selling the US$29 Apple Battery Charger accessory, a charger pack with six rechargeable batteries usable in the Magic Trackpad, Apple Wireless Keyboard, and Apple Magic Mouse. Apple claims that the nickel-metal hydride (NiMH) batteries can last up to ten years before they lose their ability to hold a charge. The Magic Trackpad uses two AA batteries, and can be used with any Bluetooth-enabled Macintosh computer running Mac OS X 10.6.4.

Another major announcement that came on Tuesday was the first iMac update since last fall. The update included mostly internal upgrades, giving consumers a choice of newer Intel processors: the dual-core Core i3 and Core i5, and the quad-core Core i5 and Core i7. In addition, the SD card slot was expanded to allow support for the Secure Digital Extended Capacity (SDXC) format. The iMac is still available at 21.5-inch (54.61-centimetre) and 27-inch (68.58-centimetre) display options, but has upgraded graphics cards as well. The screens use in-plane switching (IPS) technology, allowing for a greater viewing angle. The base model is still priced at US$1,199.

Apple’s line of Mac Pro computers were also given a refresh on Tuesday. Consumers now have the option to purchase a Mac Pro with twelve processing cores, using two six-core Intel Xeon processors. Four-, six-, and eight-core options are still available. The update also includes the choice of adding up to four, 512GB solid state drives, instead of conventional hard drives. The base model is priced at US$2,499 and will be sold starting in August.

Apple also released a new, 27-inch (68.58 centimetre) LED Cinema Display, a 60 percent increase in display area from the older 24-inch (60.96 centimetres) Cinema Display. The new monitor can reach a resolution of 2560-by-1440 pixels, or Wide Quad High Definition, and has a built-in microphone, webcam, speakers, USB hub, and ambient light sensor, which changes the display’s brightness based on external lighting levels. It is priced at US$999 but will not be available for purchase until September.

US financier Madoff to remain free on bail

Filed Under (Uncategorized) by on 05-07-2018

Tuesday, January 13, 2009

A federal court in New York, New York ruled Monday that American financier Bernard Madoff can remain free on a US$10 million bond. Madoff faces charges of securities fraud in case that may reveal losses as large as US$50 billion. He was originally arrested on December 11, 2008.

Federal prosecutors had argued that Madoff had violated terms of his bail by mailing valuables to relatives from his Manhattan apartment, where he is under house arrest.

Judge Ronald L. Ellis ruled that, “The government fails to provide sufficient evidence that any potential future dissemination of Madoff’s assets would rise to the level of an economic harm.”

The judge, however, did say that “it is appropriate that his ability to transfer property be restricted as completely as possible.” Madoff will be required to submit a complete inventory of items in his apartment.

A Wall Street adviser, Madoff was arrested and charged by the FBI last December with a single count of securities fraud, also known as stock fraud and investment fraud. He allegedly told senior employees of his firm on December 10, that his business “is all just one big lie” and that it was “basically, a giant Ponzi scheme [since at least 2005].”

England: Multi-storey carpark in Liverpool gutted by fire, 1,300 vehicles destroyed

Filed Under (Uncategorized) by on 05-07-2018

Thursday, January 4, 2018

A fire on Sunday night in the seven-storey carpark for the Echo Arena in Liverpool, England destroyed almost all the vehicles parked inside and led to cancellation of the final evening of the Liverpool International Horse Show and evacuation of nearby blocks of flats. The blaze reportedly started with a parked Range Rover Discovery.

Investigators with the fire brigade stated that they believe the fire began with an accidental engine fire in the Range Rover at about 4.30 pm. The first call was made at 4.42 and firefighters arrived eight minutes after that. Ultimately twelve engines and 85 firefighters were involved in combatting the blaze. Aerial appliances were used and also three high-volume pumps. Fed by the fuel in vehicles parked inside, the temperature of the fire in the carpark is believed to have reached as high as 1,000°C. It was too hot to be extinguished with water from hydrants, so a high-volume pump was used to draw water from the River Mersey, and two more were brought from other fire brigades in the region.

The carpark has seven storeys and a capacity of 1,600 vehicles, and approximately 1,300 were parked in it when the fire broke out. According to Dan Stephens, chief fire officer for Merseyside Fire and Rescue Service, almost all of them were destroyed, with the exception of a few parked on the top level and at corners. “With these very high temperatures, you were never going to put the fire out without the whole building taking hold. The speed at which the fire spreads means you simply aren’t going to put it out,” said Stephens.

The carpark itself was severely damaged; according to Joe Anderson, the mayor of Liverpool. It is not in danger of collapsing but will have to be demolished, which will be difficult with the many burned-out cars still inside it, Anderson told the BBC.

According to Stephens, there were no serious injuries: one woman injured her hand, and two people were treated for smoke inhalation. A spokesman for the Echo Arena also stated that all animals were safe. All horses were successfully evacuated from the carpark and then removed from the stables after smoke spread to them. Six dogs were also rescued unharmed, two on a lower level in the early stages of the fire and four that had been left in a car on the top level, freed by firefighters on Monday after the fire was put out.

The final evening of the four-day Liverpool International Horse Show had been scheduled to begin at 7.30, and had to be cancelled. Many attendees were stranded in the city on New Year’s Eve night. Merseyside police directed people to the Pullman Hotel, where Red Cross assistance was available, and the Liverpool City Council set up an assistance centre at the Lifestyles Gym. A spokesman for the Association of British Insurers has said that insurance companies will “move very quickly” to reimburse owners whose vehicles were destroyed.

Nearby blocks of flats were evacuated because of the smoke. Eyewitnesses reported hearing what they at first thought were firecrackers, then “multiple explosions”, “bangs and popping”, “the bangs of car windows exploding”. People reported leaving everything in their cars, including their cellphones, and running for their lives.

Mayor Anderson tweeted that cuts to fire services over the last two years made it significantly harder to fight the fire and might have caused it not to be controllable. He also suggested that fire safety in multi-storey carparks had not been sufficiently considered and that installing sprinklers in them might help stop future fires before they become unmanageable, in a letter to Nick Hurd, a member of Parliament.

250 Young Quakers to light up lake

Filed Under (Uncategorized) by on 05-07-2018

This page is no longer current and/or valid. It is kept for historical record or interest. Do not assume content on this page is still technically correct.If the information contained within this page becomes timely again, please remove this tag.

Friday, July 22, 2005

Hundreds of floating candles will be launched by young Quakers to mark Hiroshima Day at 9:00 p.m. GMT on Friday August 5.

The event will be held at the University of York towards the end of the annual Quaker Yearly Meeting where over 1600 Quakers are meeting.

The bombing of Hiroshima took place 60 years ago at 08:16am, Japanese time on August 6, 1945.

Throughout the week leading up to the Hiroshima day witness on August 5, young Quakers will be planning, organising and preparing the event, including contacting the local community and the media.

[edit]

Canadian PM visits Hamilton, admits he’s an avid curling fan

Filed Under (Uncategorized) by on 05-07-2018

Wednesday, March 7, 2007

Canadian Prime Minister Stephen Harper made a visit to Hamilton yesterday to watch the 2007 annual Tim Hortons Brier at the Copps Coliseum.

Harper, who is currently writing a book about the history of Hockey, admitted he’s a curling fan. He started to be a fan of curling in Winnipeg Manitoba 10 years ago and said his father used to play it.

“I’ve never curled but my father did when I was very young,” he said. “I’ve followed the Brier for years. About the last decade or so I’ve made an effort to get to the Brier when I could. It is such a great Canadian tradition.”

He cheered on for Alberta’s Kevin Martin. Martin won 9–8 over players from Nova Scotia. Harper met with Kevin Martin after the event. Martin handed the PM his jersey from Monday’s game.

“I’ve obviously got a soft spot for Kevin Martin and Alberta because he’s had such a great career,” said Harper. “But what’s so great about the Brier is whoever wins is not like your normal pro athlete. They’re usually great community people and Canadians. It’s always easy to identify with whoever goes forward.”

Robin MacPherson of Hamilton sat in front of him. She wore a large crown and was draped in gold.

She got to meet the PM and was quoted saying: “Not a lot of people get to meet a prime minister.”

The Hungry Market, The Niche Market, The Customer Where The Heck Are They?

Filed Under (Supplements) by on 04-07-2018

By Gail Morris

You’ve heard it before and you’ll hear it again. The best money making product today is an information product. Makes sense though. Information sells in the information age.

So how do you find people who are willing to pay for information? What is that hungry niche market?

That’s actually two questions. But you can’t get the answer to the first without knowing the second. According to Wikapedia niche marketing is: the process of finding small but potentially profitable market segments and designing custom-made products for them.

Niche marketing is a process. You find small but potentially profitable segments. Then you design products for them.

A process is not immediate. It’s not overnight. It doesn’t come on the wings of a dove. It is work, it takes time and it is profitable. It is NOT an idea that you have first. It is research first, idea second.

Had I understood that concept when I first started I would not have written one of my e-books. It took me 3 months to write it. I developed a web page and never sold a thing. Do not make that mistake. Learn from mine!

[youtube]http://www.youtube.com/watch?v=lvAZPqQGRGs[/youtube]

Research for the beginner is a painstaking process. It doesn’t take hours but it does take confidence. You will find your market. There are plenty out there. Don’t get discouraged by a disappointment. It is only a disappointment and not the end of your e-book career.

First you research. Make a list of all of the things that interest you or that is a problem for you or a problem for your Aunt Jane, Uncle Charles or best friend/neighbor. Make a list of all of the things you’d love to know more about. Make that list at least 30 items.

A good rule of thumb is that people will pay for information that will help them make more money (or get out of debt), look/feel better (from a problem they already have) or help to solve any other problem they already have. The trend here is that the person already has a problem and they need to solve it.

People are not likely to pay for information that will prevent a problem. I heard one Internet Marketer say that only 20% of people will pay to prevent a problem. Go after the other 80% – it’s much more profitable.

There are great search tools on the Internet to find a target market and determine if people are paying. Start at Amazon and click under books. Search the NY Times Best Seller lists for topics that may interest you. These topics already interest John. Q. Public.

Then take your list of 30 or so topics you develop and go to http://www.inventory.overture.com. Input search words about those topics. This tool will tell you how many people used that keyword in the past month on Yahoo! You can then multiply that number by 2.5 to 3 to get the actual search number across Yahoo! and Google (the two biggest engines).

Once you have a topic that is returning numbers between 750-1000 on the Overture tool you will look down the list of other keywords that Overture returns. If some of the top topics include the word ‘fr*e’ – such as ‘fr*e crochet patterns’ then people are most likely not paying for this information. Move on.

Narrow your field to three topics that you can either write about with a bit of research or about which you want to learn more. Then head off to Google and search for those topics. Check out your competition. What are they selling? Are they selling or giving away the information?

You can also check out the number of products people are paying for at PayPal. Go to the bottom of the page and click on shops. Search for similar products to the e-book you want to produce. The number sign after the name of the product is the number sold through PayPal since the owner of that product started taking Paypal.

Can you produce a product that is better, answers more questions and gives a different solution? That is your niche!

Very important: Know what questions your market is asking.

Go to Yahoo! and search in the Groups category for people who need your information. Find out what questions they are asking. Visit forums in your target market or use a flycatcher page.

Produce a product that answers those questions and you won’t be selling – they will be buying what they asked for!

About the Author: Gail Morris is an e-book author and owner of

YourEZBooks.com

She teaches others to research, write, publish & market e-books through her free BookMark It! e-zine. People who request BookMark It! also receive a free report designed to improve their business immediately.

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