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Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

Wednesday, May 6, 2009

U.K. Home Secretary Jacqui Smith has announced a voluntary pilot scheme for identity cards. Greater Manchester has been chosen for the pilot and passport holders over sixteen will be able to submit applications for the card at post offices and pharmacies.

A number of other high street retailers are negotiating with the government to be permitted to take photographs and fingerprints for the scheme.

Opposition leaders stand against the planned compulsory nationwide scheme, calling for the £5.3 billion programme to be scrapped. The pricetag does not include the costs that agencies and other government departments will incur procuring equipment to verify the cards.

The trial is also supposed to be in effect at London City and Manchester airports. This is opposed by the British Air Line Pilots Association (BALPA), claiming it is effectively compulsory; in order to get airside passes pilots will have to produce one of the new national identity cards.

BALPA general secretary, Jim McAuslan, emphasised some of the concerns of the association’s members, “Like every other citizen, they ask themselves what will happen to the data they are coerced into providing; whether it will it [sic] be safe, whose hands might it fall into, and what might they do with the data?” As do many of the ID card scheme’s detractors, he made the Orwellian comparison, “Our members increasingly have a sense that a line is being crossed in the relationship between state and citizen; a sense that Big Brother knows best.”

Wikinews contacted NO2ID about the proposal, and received feedback from their press spokesman, Michael Parker. He emphasised that this announcement is not a sure sign that the cards will actually be available later this year. Regarding the choice of post offices and chemists to serve on the front line of issuing the cards he said, “…it totally undermines the whole idea of the project as a ‘gold standard’ ‘unbreakable’ ID card that would guarantee we are who we say we are. When any old chemist in Wythenshawe or Ancoats (Manchester districts) is responsible for collecting personal information that is supposed to be private and secure, there is a real chance for that information to be used for fraudulent purposes.”

NO2ID is an independent group set up to campaign against the ID card system, and what they describe as the ‘database state’. When Wikinews asked if they trust the UK Government with a database of 60 million individuals’ details his response was cutting and blunt, “I would say ‘Not as far as I could throw them’, but then it would be easy to download 60m peoples’ details onto a CD and then throw that quite far…”

Despite the existence of pressure groups such as NO2ID, the government asserts that there is broad public support for the introduction of compulsory ID cards.

Wednesday, April 25, 2007

The Iranian police forces have faced criticism from Ayatollah Hashemi Shahrudi, the head of the judiciary who was appointed by Grand Ayatollah Ali Khamenei, for their re-invigorated campaign to do away with un-Islamic dress.

Ayatollah Shahroudi proclaimed, “Tough measures on social problems will backfire and have counter-productive effects.” Others have, of course, made it clear that un-Islamic dress can lead to moral corruption, engender innumerable vices, and hurt the Islamic character of the nation.

Some believe that no one had any issue with the creation of an Islamic atmosphere. The core of the matter revolves around the implementation of the Islamic dress code; additionally, heavy-handed measures should be shunned. For instance, Mehdi Ahmadi, information head of Tehran’s police, told Al Jazeera: “Some citizens may complain about the way the law is being enforced but they all agree with the plan itself.”

According to one student, “You simply can’t tell people what to wear. They don’t understand that use of force only brings hatred towards them, not love.” Nevertheless, Hojatoll-Islam Mostafa Pour-Mohammadi, Iran’s interior minister who is in charge of policing, prognosticated positive feedback from the populace when he said, “People are unhappy with the social and moral status of the society. They expect that the fight against social insecurity be properly implemented.” Thus, Hujjat al-Islam Pour-Mohammadi re-iterated the necessity of proper implementation and methodology towards the restoration of morality in the Islamic Republic. Islamic officials and religious people affirm that this is indispensable to promote righteousness, curb sin, and bring open sinners to justice.

Following the Islamic Revolution in 1979, hijab became mandatory in Iran for every woman including foreigners after over 98% of citizens voted for an Islamic government. Women may face caning up to 74 strokes for failing to observe hijab. In this recent crackdown, the authorities have arrested many citizens throughout the country. Not only have women been taken into custody for their hair being uncovered on their foreheads and tight clothes that show body shapes, For men they need to cover from knee to their waist as according to Sharia. Even a foreign journalist was detained because the photograph on her press card was indecent.

It has not been clear whence the directive for the re-newed clampdown emanated. Some have blamed Mahmoud Ahmadinejad while Gholam Hossein Elham, the government spokesman, stated to reporters, “The police work as agents of the judiciary to confront crimes. The government as an executive body does not interfere in the affairs of the judiciary.” The following pre-election speech seems to corroborate this latter statement:

Saturday, February 25, 2012

Syrian forces have been shelling the Baba Amr district of Homs, Syria for almost a month. Civilians and journalists are amongst the dead, and Wikinews spoke to a local citizen journalist, attracting attention both from the world’s media and from the Syrian Armed Forces. According to Wikinews’ source, much of Homs is without water, and a city facing starvation.

Syrian forces began a ground assault on Homs February 4, using troops, and bombarding the city with tanks and artillery. To this day, the bombardment continues. Soldiers frequently clash with anti-government protesters, and ‘freedom fighters’ of the Free Syrian Army in violent, often deadly encounters. In the Baba Amr district of the city, “Omar” [for his safety, we only use his first name, Ed.], a citizen journalist with the Homs Media Center, created an account on the Bambuser website where users can stream live footage from PCs or mobile phones. He then pointed a camera out of his home, overlooking the city, and began broadcasting footage live on the Internet.

The violent, often deadly, events following may have, indirectly, resulted from this action. Journalists discussed in this article put their lives in jeopardy to give the world a record of events; in some cases, dying doing so. But, their deaths may not have been accidental; evidence suggests possible intentional targeting by Syrian government forces.

Omar usually began broadcasting just before sunrise. At 5:18 a.m. (EET) in Homs on February 9, Omar started his live broadcast; the sky still dark, with only a few lights flickering around the area. Sporadic gun and rocket fire between Syrian forces and the Free Syrian Army audible on the live feed. By sunrise, gun battles had ceased, the city silent except for the occasional rooster welcoming the morning sun. As daylight broke tanks inside the city, and artillery on its outskirts, began shelling buildings and other targets. Throughout the morning, rocket fire and tank shelling could be heard getting closer and closer to Omar’s position.

At approximately 07:40 EET, nearly two-and-a-half hours into the broadcast, the camera’s microphone records the audio of the brief, but distinct, ‘whistle’ of a rocket or shell as it sails through the air. It strikes close to the camera’s position, causing it to wobble an shake, nearly tipping over; smoke obscures the camera’s view, debris falling onto it whilst sounds of parts of nearby buildings collapsing are heard.

The camera continues to film, apparently undamaged. Omar’s house isn’t so lucky, suffering a direct hit from a rocket. Out of the camera’s view, people inside the house begin to scream. Less than two minutes later, a second rocket strikes the house just above and behind the camera’s position; again, causing it to shake. The sun casts the rising smoke’s shadow on the house next door as more debris hits the camera. Further screams are heard as rubble collapses around people inside. Those inside, running and shouting, now make up most of the broadcast audio; some begin to pray, whilst others bring round a car to carry out the injured or dead. Moments later another rocket is fired, residents screaming warnings to each other of another possible incoming strike. An explosion is heard, and smoke can be seen rising, center-right of the camera shot, from the rocket striking nearby.

A few minutes later, two men are seen coming out onto their balcony and looking in the direction of the house that was just hit. They talk, looking and pointing in the direction of Omar’s house, with the sound of gunfire in the area. At 07:50, they go back inside and out of sight.

Three minutes later a rocket is fired, striking that house, exactly where the two men were standing. It is unknown if they were killed or injured in the attack, but according to Omar the attacks around his home left five dead, three women and two men; Omar himself survives unscathed.

Despite the deaths in the February 9 attack, Omar kept his camera rolling whenever awake; but, that was about to change.

February 15 was a relatively quiet morning but, as sunrise gave way to the daylight, rockets began hitting targets in the city for the eleventh consecutive day. Shortly before 08:00 EET, a small plume of black smoke appears, left side of the live broadcast, an oil pipeline having sustained its first direct hit. Moments later, a second strike on the pipeline is in-shot, also to the left of the camera’s view. The acrid smoke from this strike quickly begins to grow.

Shortly after the second hit on the pipeline Omar enters the room, moving the camera to show both strikes. Twin plumes of thick black smoke are now visible rising in the distance. Omar states the oil pipeline sustained damage from an attack by Syrian military aircraft. From a United States Department of State satellite photo taken after the bombing, the pipeline is seen near a densely populated area of the city, with farmland lying to the west. The smoke from the pipeline fire blankets nearly all of the populated area, to the east, in range of the photo.

After repositioning the camera, Omar decided to leave his house to undertake some field work; a fortuitous move as Omar stated on his Twitter stream, “after we left the house” a rocket made a direct hit on it, leaving a hole in one of the sides. There were no injuries in the attack, the building being unoccupied at the time.

With sunset closing in and the pipeline still ablaze, Omar turned off his camera, not just for the night — indefinitely. Omar now believes he is in too much danger to broadcast further, tweeting: “[I] really am confused […] am worried to turn the live camera on. It’s become very dangerous.” Omar has since left his home.

Crucial as some of the live footage may be at getting pictures of bloodshed inside Syria out; for now, much of the output which ended up hosted on Bambuser has dried up. On February 17, the Syrian government blocked access to the website and its mobile phone application. Despite government action, some isolated examples of live footage continue making their way out of Syria, mainly from mobile phones.

Bambuser speculate that Syrian authorities’ move to block access may be a result of Omar’s live footage showing the oil pipeline fire on Feburary 15. That footage was rebroadcast on several major news networks, including CNN, BBC News, Al Jazeera and Sky News.

“We believe this footage was the trigger for the Syrian government to block access to bambuser.com and disable the possibility to broadcast live video with mobile phones on Syrian 3G,” said a Bambuser statement on their website. Bambuser has been blocked previously in other countries. Access to the site was blocked by Egypt in January 2011, during their revolution. Bahrain blocked the site six months ago, and it remains blocked to this day.

Bambuser’s statement continues: “Not only have we helped them get their message out, but they also say it means much in terms of morale for everyone in this situation. They [The Syrian people] know the world is watching, sharing and it gives them hope. No matter where in the world there is unrest, we at Bambuser always do our best to support and help observers”.

Omar is not alone in being at-risk; on February 18 a funeral for three men, shot and killed by Syrian forces during an anti-government protest the prior day, was being held in the central Mezzeh district of Damascus.

Over fifteen thousand people, including women and children, filled the streets paying their respects. After a prayer, during which mourners remained completely silent, the procession turned into a mass-protest. With mourners-turned-protesters marching down the streets, the sky over Damascus darkened and snow began falling. With the change of weather appearing to embolden the protesters, their chants grew louder.

Shortly thereafter, Syrian forces surrounded the front of the march, and opening fire with live rounds and tear gas. Panicked people quickly scattered, turning the once-peaceful march into a stampede. At least one was shot and killed. Dozens of others sustained injuries. This was the first time Syrian forces opened fire on protesters in central Mezzeh.Those people are just a small fraction of those who have been killed or injured since the uprisings began. It is estimated that from five thousand to upwards of seven thousand people have been killed since January of last year. As a result, on February 20, the International Committee of the Red Cross (ICRC) announced it was attempting to negotiate a cease fire by all parties “to facilitate swift Syrian Arab Red Crescent and ICRC access to the people in need.”

The ICRC wants troops to halt their attacks in cities that have seen the most fighting in order to deliver care packages. Bijan Farnoudi, a spokesman for the Red Cross, said discussions include “several possibilities” in which the packages can be delivered. Though the organization has been delivering food and supplies to as many cities and citizens as possible, heavy fighting in areas such as the Baba Amr district of Homs has made it increasingly difficult for aid to be delivered. Even while the Red Cross worked to negotiate a cease fire, reports out of Homs on February 20 said Syrian forces were amassing troops and tanks outside the city in preparation for an all-out ground invasion. According to Omar, the shellings continued, but on February 24, the Red Cross announced it was allowed to begin evacuating injured women and children from the city.

On February 21, a member of the Homs Media Center was killed by a rocket as Syrian forces continued their bombardment of the city for an eighteenth straight day. Rami al-Sayed was reported to have been severely injured by a rocket while attempting to evacuate individuals to a makeshift hospital, during what activists call the worst day of bombardment since Syrian forces began their attack on the city on February 4. According to Bambuser, he and three others were inside a car when it was hit by a mortar, immediately killing the others. Sayed bled to death at the hospital.

Sayed was a videographer “crucial in getting the truth out through his videos posted on the Internet. We will really miss him, especially the medical team who relied on him to document all the civilian injuries and deaths on video,” said Omar in an interview with CNN. Sayed also was one of the men affiliated with the account ‘syriapioneer’ on Bambuser. Like Omar, he would broadcast live footage of the events on the ground in Homs. Bambuser published the last known message sent out to friends and family: “Babaamr is facing a genocide right now. I will never forgive you for your silence. You all have just give us your words but we need actions. However our hearts will always be with those who risk their life for our freedom. … In a few hours there will be NO place called BabaAmr and I expect this will be my last message and no one will forgive you who talked but didn’t act.” Sayed, 26, had a daughter of 18 months. In December, a citizen-journalist cousin of Sayed’s, Basil al-Sayed, was also killed. In a statement to Wikinews Omar described Sayed as “my best friend” and they both have worked as citizen journalists for about “10 months”, around the beginning of the uprisings.

The killings didn’t end there. Another two journalists were killed February 22, whilst at the Homs Media Center. Marie Colvin, a Sunday Times journalist, and award winning French photographer Rémi Ochlik, were killed when rockets hit the center. At least two others were injured in the attack, French journalist Edith Bouvier and British photographer Paul Conroy.

The Syrian government denies involvement, saying their deaths were “absolutely not” caused “by Syrian armies.” The following day Bouvier made a video plea to Syrian forces that she be allowed to leave Homs to seek medical attention. Conroy stated, despite leg wounds, he was “OK.”

Omar was in a Skype conversation with a friend at the media center when the attack took place. He recorded the call’s audio using a web camera and posted the video on YouTube; sounds of explosions and possible gunfire can be heard throughout. Reports strongly suggest the media center attack was deliberate; radio communications between Syrian government forces indicate orders to attack the building — whilst making it appear individuals died caught in a gun battle with terrorists.

It is because of situations such as that on February 16, the United Nations General Assembly (UN GA) voted, “[…] overwhelmingly to call on both the government and allied forces and armed groups to stop all violence or reprisals immediately.” The UN GA press release expressed grave concern at the Syria’s deteriorating situation and, “[…] condemned a raft of violations carried out by the authorities, such as the use of force against civilians, the killing and persecution of protesters and journalists, and sexual violence and ill-treatment, including against children.”

Calling on Syria to abide obligations under international law, the UN GA “[…] demanded that the Government, in line with the 2 November 2011 Action Plan of the League of Arab States, and its decisions of 22 January and 12 February 2012, without delay, stop all violence and protect its people, release all those detained during the unrest, withdraw all armed forces from cities and towns, guarantee peaceful demonstrations and allow unhindered access for Arab League monitors and international media.”

137 nations voted for the General Assembly’s resolution, twelve opposed and 17 abstained. As with many UN GA resolutions, the findings and conclusions are non-binding.

Earlier, on February 4, the United Nations Security Council failed to pass resolution S/2012/77, supporting Arab League actions pursuing peace in Syria. This resolution was vetoed by Security Council members China and Russia.

The Arab League’s goal, according to their report on Syria, “is to protect Syrian citizens through the commitment of the Syrian government to stop acts of violence, release detainees and withdraw all military presence from cities like Homs, and an end to violence in Syria.” The League noted Homs, Dera‘a, Idlib, and Hama as the cities primarily affected by such incidents. The report claims all such incidents were caused by “armed groups” or “entities not mentioned in the protocol [report].”

Despite the League’s claim, live footage broadcast more than a month after the report was filed suggests the opposite as tanks continued to bombard cities like Homs. The League, in their report, go on to say Syrians “believe the crisis should be resolved peacefully through Arab mediation alone, without international intervention. Doing so would allow them to live in peace and complete the reform process and bring about the change they desire.”

Omar disagrees with the League’s conclusion that Syrians do not want international intervention. He believes if “the world” doesn’t act soon, many more will die from starvation. Medical supplies have not been making their way to makeshift hospitals and food is scarce. Much of the city is without water and Syrian forces continue their assault on the city. In a statement to Wikinews on Wednesday, Omar said “if they stay like this [the world] just watching us, people will die not because of the shelling, they will die because of starvation. We are surrounded. There is no food, no water and no medical supplies. If the world doesn’t do anything we will die from starvation. In the coming days I can see a massacre from starving.”

Wednesday, October 22, 2008

Monday saw the latest edition of the vetted version of Wikipedia, which is aimed at educational use, go quietly online. The extensively revised version covers over five thousand topics, targeting the eight to seventeen years age group. Partnerships with the Shuttleworth Foundation and the Hole in the Wall project will see it distributed in South Africa and India as well as copies being available globally via the offices of SOS Children UK’s umbrella organisation, SOS Kinderdorf worldwide.

First launched in 2006 as a 4,000 article edition, the extract of Wikipedia has employed hi-tech distribution methods, as well as offering a website version which has steadily climbed up in ranking to above other reviewed Wikipedia rivals and copies; the 2007 version was available on the BitTorrent peer to peer network to keep distribution costs down and was equivalent to a fifteen-volume printed encyclopedia. Monday’s release is compared to a twenty-volume print edition.

Key to the process for selecting articles is the English National Curriculum and similar educational standards around the world. The initial vision was to bring this wealth of knowledge to schools where access to the Internet was poor or unavailable, but copies of Wikipedia for Schools can be found on many first world school intranets and web servers. Among the compelling reasons to adopt the project are the vetting and additional study materials which overcome the oft-publicised concerns many educators have with the million article plus Wikipedia that anyone can edit.

In today’s press release announcing the launch, Wikimedia Foundation Executive Director Sue Gardner expressed delight at seeing the project bring out a new version, “Our goal is to make Wikipedia accessible to as many people as possible around the world, and SOS Children is a great partner that helps us make that happen. Wikipedia is released under a free content license so that individuals and institutions can easily adapt, reuse and customize its content: we encourage others, like SOS Children, to do exactly that.”

Running 192 schools in the developing world, SOS Children sees Wikipedia for Schools as a key piece in fulfilling the educational aspect of their mission. SOS Children’s Chairwoman, Mary Cockcroft gave us an introduction and, a Wikipedia administrator himself, the charity’s CEO Andrew Cates spoke to Wikinews at length about the project.

You are part of SOS-Kinderdorf International, can you explain a little about how this works in terms of distributing funds raised in the UK and involving UK citizens in work outside the country?

Mary Cockcroft: SOS Children[‘s Villages] is a “club” of member charities in 130 countries helping orphans and vulnerable children. The club elects SOS-Kinderdorf International as secretary. SOS is a large organisation whose members in aggregate turned over $1bn in 2007, and whose projects include owning and running 192 schools and family-based care for 70,000 children. However much of these funds are raised locally, with for example the member charities in each of India, Pakistan and South Africa raise considerably more funds in their own country than SOS UK does from the UK. Nonetheless SOS Children UK principally raises funds to finance projects in the developing world, and has only financially small projects in the UK (such as the Schools Wikipedia, which is very low cost because of extensive use of volunteers). This year we expect about 80% of our UK income will leave the UK for overseas SOS associations, and some of the remaining 20% will pay for project oversight. We do not spend money in the UK on Direct Mail or TV advertising. Our UK office is involved in overseeing projects we finance and a small number of high-skilled volunteers from the UK help overseas. However around 98% of SOS staff worldwide are local nationals, as are most volunteers.

((WN)) How much work does the UK charity actually carry out within the home country? Are there failings within the government system for orphans and other needy children that you feel obliged to remedy?

MC: We are deeply unhappy about the situation of children in out-of-home care in the UK. However our care model of 168 hour-a-week resident mothers does not fit with the UK philosophy for children without parental care. Internationally SOS always has a policy of sharing best practice and we are working to improve understanding of our way of working, which appears to us to have far better outcomes than the existing one in the UK. Ultimately though the legal responsibility for these children lies with government and we cannot remedy anything without their invitation.

((WN)) Who first came up with the idea of doing a vetted Wikipedia extract? What was the impetus? Was it more for the developing world than first world?

Andrew Cates: I honestly cannot remember who first suggested it, but it came from somewhere in the Wikipedia community rather than from the charity. The original product was very much pitched at the developing world where the Internet is only available if at all over an expensive phone line. I worked in West Africa 1993-1996 and I know well at how thirsty for knowledge people are and how ingenious they will be in overcoming technical obstacles if the need for infrastructure is removed.

((WN)) In reading past year’s announcements there’s some pride in the project being picked up and used in the first world, was this expected or a pleasant surprise?

AC: It was a pleasant surprise. I don’t think we had realised what the barriers schools faced in using the main Wikipedia were. It isn’t just pupils posting material about teachers or meeting strangers: the “Random Article” button on every page could potentially deliver an article on hardcore porn. We had already started when discussion broke on banning Wikipedia from classrooms and I am sure we benefited from it.

((WN)) Can you give an outline of the selection and vetting process? Is it primarily Wikipedians working on this, or are people from the educational establishment brought in?

AC: It was a long and painful process, even with a really good database system. Articles were taken into the proposal funnel from three main sources: direct proposals for inclusion from Wikipedians, lists which came from the Release Version team and proposals drawn up from working through National Curriculum subjects by SOS volunteers. In a few cases where we felt articles were missing we asked the community to write them (e.g. Portal:Early Modern Britain, which is a curriculum subject, was kindly written just for us): These “proposals” were then looked at by mainly SOS volunteers (some onwiki, some offline). Our offices are in the middle of Cambridge and we get high quality volunteers, who skim read each article and then compared two versions from the article history by credible WP editors a significant period apart (this picks up most graffiti vandalism which runs at about 3% of articles). Once they had identified a “best” version they marked any sections or text strings for deletion (sections which were just a list of links to other articles not included, empty sections, sex scandals etc). A substantial sample of each volunteers work was then doubled checked for quality by one of two office staff (of whom I was one). We then have a script which does some automated removals and clean ups. Once we had a selection we posted it to relevant wikiprojects and a few “experts” and got any extra steers.

((WN)) Will you be making use of BitTorrent for distribution again this year? Was it a success in 2007?

AC: BitTorrent was a bit disappointing in that it got us the only substantial criticisms we received online. A lot of people find it too much effort to use. However for the period we offered a straight http: download we had huge problems with spiders eating vast bandwidth (the file is 3.5G: a few thousand rogue spider downloads and it starts to hurt). As per last year therefore our main two channels will be free download by BitTorrent and mailing the DVDs free all over the world. At a pinch we will (as before) put straight copies up for individuals who cannot get it any other way, and we have some copies on memory sticks for on distributors.

((WN)) Is it your opinion that the UK Government should be encouraging the adoption of projects like this as mainstream educational resources?

AC: Clearly yes. We have had a very enthusiastic reaction from schools and the teaching community. We think every school should have an intranet copy. We expect the Government to catch on in a few years. That is not to say that Wikipedia is as good as resources developed by teachers for teachers such as lesson plans etc. but it is a fantastic resource.

((WN)) You’re a Wikipedia administrator, all too often a thankless task. What prompted you to get involved in the first place? What are the most notable highs and lows of your involvement with the project?

AC: Funnily the thing I have found most amazing about Wikipedia is not widely discussed, which is the effect of Wikipedia policies on new editors. I have seen countless extreme POV new editors, who come in and try to get their opinions included slowly learn not only that there are other opinions to consider but that elements of their own opinion which are not well founded. Watching someone arrive often (on pages on religions for example) full of condemnation for others, gradually become understanding and diplomatic is one of the biggest buzzes there is. The downside though is where correcting things which are wrong is too painfully slow because you need to find sources. I was a post-doc at Cambridge University in combustion and I know the article on Bunsen burners has several really significant errors concerning the flame structure and flow structure. But sadly I cannot correct it because I am still looking around for a reliable source.

((WN)) Do you believe schools should encourage students to get involved contributing to the editable version of Wikipedia? Does SOS Children encourage those who are multilingual to work on non-English versions?

AC: I think older students have a lot to learn from becoming involved in editing Wikipedia.

((WN)) To close, is there anything you’d like to add to encourage use of Wikipedia for Schools, or to persuade educators to gain a better understanding of Wikipedia?

AC: I would encourage people to feed back to the project online or via the charity. The Wikipedia community set out to help educate the world and are broadly incredibly well motivated to help. As soon as we understand what can be done to improve things people are already on the task.

((WN)) Thank you for your time.